Have you noticed that most educational software looks the same? It’s a sea of beige, soft blues, and corporate greys. It’s safe. It’s clean. And quite frankly, it’s boring. When I look at the tools currently available to STEM students on Earth, I see a disconnect. You are teaching the most exciting subjects in the universe—artificial intelligence, machine learning, data science—using interfaces that look like they were designed for filing taxes. We are training the architects of the future with the aesthetic of a dentist’s waiting room.
Our branding is a deliberate choice and a nod to the retro-futurism of the analog-to-digital divide
At Betty Ivy Reads, our branding is a deliberate choice. It’s a neon punk vibe built around the color purple, electric teals, and high-contrast visuals. It is a nod to the “80s baby” experience—nostalgic for the retro-futurism of the analog-to-digital divide. It’s the aesthetic of the arcade, the cyberpunk novel, and the midnight coding session.
We speak the language of machine and AI fluently, but we refuse to be boring. We believe that to teach the next generation of data scientists, we must bridge the gap between rigorous technical skill and creative engagement. Welcome to the intersection of art and algorithm.
Our design philosophy is rooted in the idea that data literacy is a form of rebellion. In a world of algorithms that seek to predict and control your behavior, learning to code is learning to take back control. It is “punk” in the truest sense—it is about autonomy, creativity, and questioning the status quo.
Data Literacy is a Form of Rebellion
The “Betty Ivy” character represents this spirit. She is an alien, an outsider, observing humanity with a critical but affectionate eye. She doesn’t just process data; she feels it. She connects the cold logic of Python to the warm, messy reality of life.
We are not just selling a curriculum; we are offering an aesthetic experience. We want students to feel cool when they are coding. We want them to see data science not as a chore, but as a superpower. By wrapping rigorous educational content in a compelling, narrative-driven, neon-punk package, we lower the barrier to entry and raise the ceiling for engagement.
So, if you are tired of the beige, join us. Let’s paint the data landscape in neon. Let’s make STEM education dangerous, exciting, and beautiful again.
